Key benefits

• Natural Beige tone direction
• Permanent colour creme
• Up to 100% multi-dimensional coverage
• Up to 50% less ammonia vs standard permanent colouration

Technology

We understand that navigating through a full list of ingredients might be confusing. Our approach is to guide you through our key ingredients and explain what they do. HAIR COLOUR DYES(Hydroxyethyl-p-Phenylenediamine Sulfate etc.*)Crafted together for shimmering powdery nuances, theyinclude a specific colour dye (HEP) known to help reduce the risk of developing allergies.**50% LESS AMMONIA(Ammonium Hydroxide)Up to 50% less of Ammonia (vs. a standard permanent coloration) for preserving hair integrity and providing a more pleasant experienceGRAPE SEED OIL(Vitis Vinifera Seed Oil)Leaves the hair with a natural touch of shine*Resorcinol, 2,7-Naphthalenediol, 2,4-Diaminophenoxyethanol HCl, 2-Methylresorcinol, 1,3-Bis-(2,4-Diaminophenoxy) Propane HCL, 5-Amino-6-Chloro-o-Cresol, 2-Amino-3-Hydroxypyridine, 1-Hydroxyethyl-4,5-diamino-pyrazole sulfate, 2-Amino-6-Chloro-4-nitrophenol* *Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each colouration. If you have ever experienced a reaction after colouring the hair, you must not colour. Strictly follow the safety instructions and consult www.schwarzkopf-professional.com.