Authentic Beauty Concept x Suki Waterhouse
Discover the exclusive collaboration between Authentic Beauty Concept and style icon, actress and globally acclaimed music artist Suki Waterhouse.
Suki's journey is characterised by her ability to embrace new styles and beauty expressions while staying true to her roots. The collaboration reflects that balance, mirroring her commitment to authenticity and celebrating beauty that aligns with one's true self.
Suki's journey is characterised by her ability to embrace new styles and beauty expressions while staying true to her roots. The collaboration reflects that balance, mirroring her commitment to authenticity and celebrating beauty that aligns with one's true self.
Our exclusive collaboration with Suki
Explore Suki's authentic beauty routine
"I was really drawn to Authentic Beauty Concept because they are sustainable, cruelty-free, and vegan," Suki explains. "Their products are incredibly thoughtful, from packaging to performance." Suki loves the Hydrate Cleanser for its deep cleanse, while she uses the Replenish Mask as her treat every couple of weeks. To keep her hair moisturised and protected from the sun, she uses the Glow Spray Serum. For extra volume she loves our Amplify Mousse as well as our new Pliable Styling Paste for creating authentic texture.
Introducing our new Pliable Styling Paste
Co-created with hair stylist and salon owner Hester Wernert-Rijn, our new Pliable Styling Paste provides authentic texture, a thicker hair feel, and medium, workable hold. Create effortlessly chic looks with semi-matte finish. This versatile, easy-to-use formula contains COSMOS-certified Zea Mays Starch for a light and non-greasy consistency. Proudly vegan, and PETA-certified.
Embracing the essence of authenticity
For Suki, authenticity has a fluid approach. "It's always in flux and being challenged by the world around you." Her commitment to authenticity extends to her personal style, embracing individuality and authentic beauty. “Authentic beauty for me is about feeling and looking like myself. It’s about simplicity and ease. I want to achieve great hairstyles with minimal effort.” Her values seamlessly align with the brand's commitment to authentic beauty, mindful care and pure, effective formulas - making this collaboration a perfect fit.
