… and our NEW Global Ambassador, Actress & Producer Sofia Vergara is now wearing the on-trend colour service. Re-writing her hair story with excitement, Sofia goes from her brunette look to a new natural-looking, customised Lived-in Blonde, that brightens her mid-lengths and ends, bonded by our Schwarzkopf Professional products.

With Vergara as our new Global Ambassador, we aim to inspire our global community of hairdressers and consumers to tell their hair stories, the processes behind them and to show up as their true selves. We know that behind every client’s hair there is a story of courage, empowerment and trust, and this year we want to see those stories come to life.

The one responsible for Sofia Vergara’s Lived-in Blonde look

Chris Appleton is the go-to stylist for Hollywood’s top celebrities, the mastermind behind some of the most famous looks and blonde hair colour transformations of the past decade. As an expert in colour, Chris will collaborate with us to demonstrate why he trusts and uses Schwarzkopf for his clients so they can tell their own hair story.

Chris and Sofia are the perfect partners to create attention, awareness and to inspire our global community of global consumers. Chris created a Lived-in Blonde look for Sofia, the perfect customised hair colour built on the natural base of her hair, looking natural, premium and perfectly blended.